Group project: ‘The Third’
Artists: Zheyi Liu / Mengning Tu / Xiaoxiao Cheng / Haolin Ge
2021
See the full video here <
Video length: 3m26s
2021
See the full video here <
Video length: 3m26s

- ‘THE OTHER IS OVER’ -
The development of the Internet has led to easily accessible and low-cost information in its
nature. The high popularity of the Internet has resulted in forming a networked society. The
Other is disappearing, and the Same is prevailing. The proliferation of homogenisation is the
convergence of media content and our perceptual preferences. The visual senses increasingly
dominate our lives. We can spend hours in short-form video applications during breaks.
However, the video medium is different in that it continues to fill your eyes with new content
even when you do not have time to think about it. Therefore, the visual tension of the content
begins to take precedence over overthinking, a situation that Byung-Chul Han calls
"meaningless stare". The effect of the disappearance of the Other on information and
knowledge, is to make thinking redundant. The Other is negative, and the Same paralyses and
degrades one's receptive capacity.
The danger of homogenisation lies in self-affirmation. Production and creativity have become
extremely easy to reproduce because of the high popularity of the Internet, and reproductions
have deprived society of invention. Information differs from knowledge in that the
transmission of information through different media leads to incompleteness and the
subjectivity of those who transmit it and distorted and homogenised views which lose the
illumination of information and the act of thinking. The disappearance of the other renders
communication meaningless, mere convergent self-talk. The absence of the other's sight blurs
the existence of the self, the sense of self-worth continues to weaken, the narcissist longs to
find the other from the self, and self-denial, self-production, and self-destruction arise
simultaneously. Selfie addiction is also a consequence of narcissistic self-involvement, which
exacerbates the sense of emptiness. Intercourse in the digital age has left people without the
eyes and voices of the Other, existing in a transparent world of the self. However, the self is
unaware of the implicit control of the neoliberal system. Thus this gradually creates a
pathological, alienated narcissistic, empty and depressed self. The rapid transmission of
visual information has weakened the brain's ability to think, aligning with Baudrillard's view
of the implosion. Debord suggests that the capitalists as a minority invisibly dominate the
masses as a majority, and they invisibly control the dominated audience. The result is that
virtual speculation overrides reality and dominates the lives of the majority.
1
For this final product, we decided to make a video. We modelled and rendered a
heterogeneous heart in C4D and Nomad, controlling its deformation and movement to
express the pathological epidemic of homogenisation. The whole film is interspersed with
alienated images of two organs, the heart, and the brain, and multiple faces to emphasise the
fear of the disappearance of the Other. We made our own recorded narration voice and our
own synthesised music. We hope to convey to the viewers that homogenisation and the
disappearance of the Other can cause us to start to stop thinking and, perhaps, have robbed us
of the ability to think independently.